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EVOLVING A WEBSITE FOR A GROWING AUDIENCE
As an e-commerce company, a website is the most valuable asset. It tells your story, showcases your products, provides a great experience, and ultimately encourages purchases. But when you’re running...
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2 HEAVY HITTERS WILL HELP US ENTER THE NEXT PHASE
To make life truly worthwhile, you need to find things worth fighting for. My family’s legacy has always been that for me. It was the inspiration behind starting YORK Athletics Mfg. back in 2016....
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ADDING ARTISTRY & INTENTION TO THE YORK DESIGN GAME
A word from our new Head of Footwear Design, Greg Cordeiro I always wanted to design cars. But I quickly learned those individuals are a special breed, and that industry probably wasn’t the best fit...
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NO ONE’S BUILT LIKE JOE – HE DESIGNED HIMSELF
Joe Buckner is the man. You need a reference on how to live your life to its fullest? You wanna know how to carve your own path with serious swagger? How about what hard work, a fighting spirit, and a...
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EFF PERFECTION. BE PRESENT, HAVE FUN, BE YOU
Izzy Van Hall. Her name is kind of epic, right? Well, so is she. Izzy's an artist and a yoga teacher that absolutely practices what she preaches: slow down, be present, love yourself, and have fun. She...
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FIGHT, FLOW, FEEL: TURNING TEENS INTO EVERYDAY FIGHTERS
Fight Flow Feel is a program started by Joe Buckner and Libby Lyons to provide movement and life skills for underserved teens in Northern Colorado. The 5-week program is based around 4 core values:...
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MEET DOMONIQUE: AN ARTIST, MOTHER, EVERYDAY FIGHTER, & POSITIVE FORCE
When our good fam friend Joe Buckner asked his cousin, artist Domonique Gonzales to customize his Henry Mid Canvas with portraits of Martin Luther King Jr., Malcolm X, Muhammad Ali, and Tupac Shakur...
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RULE #1: DON’T COMPARE YOUR FITNESS JOURNEY TO OTHERS
We dig Lit2Lift’s positive and motivational fitness vibe, which is why we stalked the founders through Instagram until they responded. What can we say, we know what we want when it comes to badass...
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How Should My Sneakers Fit? 3 Factors to Consider When Buying New Kicks
Just because you can fit your foot into a sneaker or shoe doesn’t mean it fits. A good fitting shoe should ‘pop’ onto your foot and ideally, you shouldn’t even feel it on your foot. (Shameless plug for...
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3 OF 5 PEOPLE ARE WEARING THE WRONG SIZE SNEAKERS. ARE YOU?
Proper shoe fit is a growing problem today. According to a study done by The Journal of Foot & Ankle Research, 63 – 72% of the participants were wearing sneakers that did not fit properly. We...
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TIME FOR NEW KICKS? THIS IS WHEN YOU SHOULD REPLACE YOUR SNEAKERS
Your workout is only as good as the sneakers you’re wearing. While YORK footwear is made to be put through the ringer, like all shoes, they only last so long. This is especially true if you’re putting...
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DON’T WASTE YOUR CANCER: YORK CEO SHARES HIS FIGHT
I remember seeing the “Don’t Waste Your Cancer” phrase a few years back and scratching my head -- I didn’t get it. Cancer is just one of those horrible things that preys on us and takes our loved ones...
View ArticleIs Hiking Good For You?
Exercising outdoors is a preferred method for many, but what makes it a good workout? It doesn’t matter where it happens, in the gym, at home, or out on the trails, getting some exercise into your day...
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How Often Should You Run?
How running fits into your health and wellness routines When it comes to thinking about getting in shape or wanting to take the steps to having more endurance or getting in some cardio, running is one...
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How Often Should You Get New Shoes?
Who doesn’t enjoy a fresh pair of kicks, but when is it best to replace your shoes? Shoes do a lot for you in your everyday life, from the toughest workouts to pulling an outfit together and even play...
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How Should Shoes Fit?
Many people are wearing the wrong size shoe but there are ways to identify the right size for you With 80 percent of men and 32 percent of women wearing the wrong shoe sizes, it shows that people buy...
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The Blank Canvas Program
For decades, the York family has been helping kids pursue their passion for arts and athletics by providing tools, education and financial resources. The generations before us had to fight through many...
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How to Stay Fit During and After the Holidays
The holidays can be incredibly tempting days for anyone, including fitness enthusiasts or those looking to get started on a fitness journey. Time with family and friends, great food, maybe the...
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Sticking with Resolutions
Making New Years Resolutions is a tradition for many, with some of the most common resolutions being exercising more, getting healthier, or losing weight. Sticking with resolutions, on the other hand,...
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Setting your Pace as a Footwear Startup
Rob Gibson, Operations Coordinator, YORK Athletics Mfg. Growing up as a runner, shoes have been an integral part of my life, especially as I started running at a more competitive level through...
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